Strategy

Vision
 
The Premier Pan African Relationship Bank offering one stop financial solutions.
 
Mission
 
We relentlessly redefine customer value by enhancing quality financial solutions delivery and stakeholder confidence for the people and businesses in the communities we serve.
 
Core Values
 
Passion – We love what we do. We believe in turning possibilities into realities. We believe in ourselves, believe in Chase's potential, and want to be a major part of maximizing that potential. Passion manifests itself in everything we do and how we treat everyone with whom we come into contact. Our passion drives us to give our best to our customers, our shareholders, our partners, our communities and each other.
 
Innovation – We are committed to finding new ways of doing things. Continual improvement is at the heart of our business philosophy. Certainly, our structure helps us be responsive, to our customers and as an institution, but as we continue to grow, innovation and responsiveness to our customers' needs will remain a cornerstone of our ethos.
 
Engagement – Our people are our greatest strength. Keeping them connected to the organization and to each other is the key to achieving our success. Through effective leadership, we will continuously strive to create a great working environment where our employees' personal goals are aligned to those of the organization and everyone wins. We promise all our staff opportunities for personal development, sufficient challenge to keep them growing and the satisfaction that comes from a productive, progressive career.
 
Socially Responsible – Corporate citizenship for us is central to our operations. We remain committed to using our resources to support our communities, deliver better products and services, protect the environment and improve the quality of life for our employees. We recognize that we can only thrive in a society where we give back, where we undertake to meet the social and economic needs of the vulnerable in our midst.

Customer and shareholder support

Our steady and sustained growth is a combined achievement. The bank's shareholders have shown their commitment with regular injections of fresh funds. Our clientele's continued custom and good faith have bolstered our deposit volumes. And not least are our own people who have remained dedicated as we strive to make a difference.

From its initial issued share capital of Kes 75 million in 1996, the share capital has constantly increased over the years through a combination of rights and bonus issues to stand at Kes 600 million as at 31st Dec 2006. This growth can be attributed to investor confidence in the institution and consistent retention of earnings.

Human Resources

We are a relationship bank. This is evident in our approach, our culture and our relationships with our customers. In high knowledge content organisations human capital is the paramount asset.

At Chase, human capital is nurtured and rewarded. It is our people that our clients work with, often on a daily basis. The executive team has long experience both in banking and the wider financial industry. The bank's policy is to blend young, academically successful university graduates and qualified accountants with more experienced professionals to create the perfect complement which will take Chase's client relationships forward into the next decades.

In this way, we will continue to deliver a different banking experience through the high standards of our own people rather than merely taking on practices from less innovative competitors.

Team spirit, vibrancy, enthusiasm and integrity permeate our organisation from the chairman down to the most junior employee. This human capital formula coupled with quality service and operating efficiency assures our clients of the protection and enhancement of their financial standing.